Projects - Written by on Wednesday, April 17, 2013 2:14 - 13 Comments

we_!NDIA – here we go!

Here it is – the full online version;-)


2012-08-02-010I am finishing this editorial in Khajuraho station waiting for the train to Delhi. 13 months ago I first came to incredible India as a tourist, but a great deal has happened since then. Now I’m living here on a business visa and engaged in building a school. And I’ve discovered the joys of riding my motorbike across the countryside.

From the first day I welcomed India’s diversity with open arms which also means accepting all the tensions – both positive and negative – that go with it. In times when globalization flattens diversity, it’s important to cherish it! I’m constantly amazed by all different layers, hubs, networks, relationships and combinations that keep this country running – and keep it running in an incredible democratic way. Even though huge parts of the system are not running at their level best, and so many things seem to stand in blatant contradiction to what I am saying, somehow these 1.3 billion people on all their various levels still keep the democratic system on track and fuel it every single day. Under all the amazing chaos, you can still detect a definite discernible order. And at the end of the day Indians do get things done and move forward – perhaps after all it’s just the Indian way.

For me India is pretty much like the Internet where empathy, reputation, collaboration and transparency holds the keys to survival. In India as on the Internet, there are so many different options for each and every occasion that you really have to dive in, trust your peers and go with the flow. You have to accept that there is no such thing as a “roadmap” or knowing what’s going to happen. You have to become part of it, live it and just let things unfold. You have to release control and let the future reveal itself in free flight. But this is not to advocate total passivity – just keep your mission in mind and make whatever adjustments are needed on the way. What might sound like a business strategy for the 21st century or a do-it-yourself manual for a great relationship is in fact daily practice here in India.

I’ve been in India for over one year now so it was only a question of time before we_INDIA was published. And here WE are … I hope some of its articles and interviews will give you greater insight into this vast country and its various WEs as Egon Zippel describes them on p.26. I only hope that you get as much pleasure and inspiration from reading the magazine as I’ve had in putting it together. Many thanks to all our contributors – and special thanks to Egon with whom I spend most of my time here in India trying to figure out how to set up we_school.


Enjoy & share we_!NDIA – we_magazine volume 08 we´re looking forward to your feedback!


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Eku Wand
Apr 17, 2013 18:19

Thank you Ulrike for the inspiring foreword — I agree absolutely with your observation and comparison that our Western “roadmaps” become obsolete somehow even not always. This specific condition is allowing us to experience new fruitful and surprising perspectives of life, friendship, business and everyday interactions which weren’t foreseeable the day before. While Internet connectivity on the other hand can’t be foreseen and granted at all times in this country — speaking about my ongoing observation (seven years) since commuting between Germany and incredible Indonesia!

But now I will have a look at we_!NDIA – we_magazine volume 08 … salam, Eku :—)

– WE also means / implies actually multiple perspectives
Feb 7, 2014 9:18

[…] was part of our we_INDIA magazine which we published a few month ago … also with his approach on multiple […]

WE also means / implies actually multiple perspectives
Feb 7, 2014 9:31

[…] was part of our we_INDIA magazine which we published a few month ago … also with his approach on multiple […]

– ARTBOARD / SKATEBOARD designed by Vicky Roy
Feb 26, 2014 15:55

[…] Today I want to introduce our first artist who has designed an ARTBOARD for our auction. Vicky Roy. A young well-known photographer, now based in Delhi. I’ve met Vicky Roy two and a half years ago – since then we stayed in touch. What an amazing journey he started. Almost exactly a year ago I interviewed him: “Stay Free!” was the title – and it’s still the motto of his life. Parts of this interview were published in our we_India edition. […]

Nov 26, 2015 4:07

ஆம ம த ர . You are absolutely right. Not only food is a slow psooin, water is also a slow psooin. Because of industrialization, wastewater from industries is discharged into rivers and lakes in India. The good example is River Ganges which has been polluted by tannery wastewater. Since India is a developing country, it invests/targets on infrastructure establishment, improving educational system and installation of new industries to compete with China. Therefore, India doesn’t pay more attention on pollution prevention principles. China has just started to realize its environmental problems and making decisions to protect environment. Instead, developing countries are spending more money to remove the pollutants in water with some cheaper and greener technologies. Our politicians are not good enough to solve the pollution problems. Our ministers are approving/allowing industries to discharge wastewater into our natural rivers and lakes by getting some money without considering our environment. Tripur (Erode Dist) is one of the best examples in Tamil Nadu. Industries located around Tripur are discharging their effluent without any restrictions by the help of politicians. It was estimated that 6 out 10 people in India will not have enough water for their basic needs by the year 2025. Our current health Minister(mani/money, he hided the outbreak of chikun guniya in Tamil Nadu. finally what happened??? People are affected. He wanted to show/pretend that they are doing well in their duty. Pollution prevention laws should be enforced in a strict manner. Otherwise we cannot have a sustainable environment for our future.
Apr 14, 2016 16:11

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