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	<title> &#187; crowdsourcing</title>
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		<title>Companies using the Power of WE &#8211; The Consumers!</title>
		<link>http://www.we-magazine.net/2008/08/03/companies-using-the-power-of-we-the-consumers/</link>
		<comments>http://www.we-magazine.net/2008/08/03/companies-using-the-power-of-we-the-consumers/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 12:06:09 +0000</pubDate>
		<dc:creator>Ulrike</dc:creator>
				<category><![CDATA[WEs we like]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[collective intelligence]]></category>
		<category><![CDATA[crowdsourcing]]></category>

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		<description><![CDATA[Here are two great examples how companies involve their clients: Starbucks and Dell. The principles are quite easy: Post an idea promote it/vote for it discuss it with the company itsself and other users see/follow what the company will do with this idea Call it mass collaboration, collective intelligence, crowd sourcing &#8230; WE thinks this is [...]]]></description>
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